Hard Rock Atlantic City (HRAC) along with their partner Gaming Innovation Group (GIG) are planning to take on the sports betting market in NJ by opening a sports betting platform. The launch is scheduled for the beginning of 2019, and experts claim that HRAC has a lot to gain with their new sports betting option. Hard Rock aims to captivate the minds of NJ bettors with both online and mobile sports betting platforms, retail sportsbooks, and numerous sports betting kiosks. Although the contract between the two has already been signed, the exact date of the launch is still being kept secret from the public.

A Partnership Between Giants

When it comes to experience, HRAC couldn’t have picked a better partner for their new venture. GIG is a Norwegian international company that has been around for a little over ten years now. During this period they have managed to provide their customer base with a plethora of quality-made betting platforms such as Rizk.com, Betspin.com, Superlenny.com, and others. Apart from tailoring their betting experience, GIG has already partnered with HRAC on creating their online casino site for NJ gamblers in July of 2018.

The NJ Betting Scene Is Just The Beginning

Both companies have high ambitions when it comes to expansion. HRAC and GIG have optimistic expectations about further legalization of sports betting in 20 more US states. Although HRAC is still new to the NJ gambling scene since they opened their NJ casino in June of 2018, officials are confident that the new partnership will usher HRAC to the top of NJ sports betting market. Their beginning was rocky and full of hardships since NFL prohibited casinos from obtaining the naming rights at NFL venues. However, now that the ban has been lifted, nothing is standing in the way of these two giants.