When regular US gambling enthusiasts think about Pala Casino, they usually picture the Pala Casino Spa & Resort in Southern California. However, five years ago, this casino filed a request to the DGE to join the New Jersey gambling industry. Their application was denied, so they instead teamed up with Borgata to open their doors to New Jersey betting enthusiasts.

New Partnership Emerged

The partnership with Borgata worked quite well, and a couple of days ago Pala formed another one. Namely, Pala and BetGenius are now partners in a joint effort to increase the casino’s popularity among NJ gamblers.

BetGenius will provide Pala with data-driven software and digital marketing solutions. When we see the BetGenius partners list in Europe, we can claim Pala has pulled the right move with this partnership. Namely, BetGenius’s partners list includes betting giants like PaddyPower and Unibet, as well as powerhouses such as Bet365 or Coral.

A Sports Betting Partnership with Borgata?

Since Borgata casino was the first to introduce sports betting in NJ, teaming up with them again wouldn’t be a bad idea for Pala. Since similar casinos such as Golden Nugget and Resorts already launched on-site sports betting and several NJ establishments already have sports betting apps, Pala may be falling behind. The deal with BetGenius is perhaps Pala preparing the field for bigger things. Ultimately, we can only hope Pala casino will join the fun!