Affiliate firm Finixio is moving into the US gambling market. Already specializing in iGaming, cryptocurrencies, cybersecurity, and personal finance, the company secured a New Jersey vendor license for its safebettingsites.com service.
The license enables Finixio to legally advertise its gambling services in New Jersey, but it can also promote casinos, online poker sites, and sportsbooks that operate outside the Garden State.
According to Finixio, moving stateside is part of the company’s natural evolution since the crucial features of the freshly launched gambling market are regulation and licensing. As such, safebettingsites.com is designed to protect players from unlicensed bookmakers and enable them to file complaints against any betting sites.
The site has been operational in Europe and the UK for more than a year. It offers high-value customers to iGaming and betting companies as a part of an “industry-leading service.”
“We are very pleased to have secured our first vendor license in America so quickly, as this will allow us to begin rapid growth on our SafeBettingSites US offering,” said the head of the North American division, Neil Roarty. He believes that Finixio is equipped with the right tech team, which has a great record on the European and UK markets.
“We believe that SafeBettingSites US is perfectly positioned for the American market and I am excited that we will be able to help customers to become educated and informed about all the legal betting options in their state.
New Jersey is the obvious starting point for all legal online gambling in America but we intend to operate in all licensed territories as we grow and expand,” Roarty added.
Finixio has over 80 employees worldwide and more than one million visitors per month. The company has 15 websites that operate in eight different languages.